By. Chris Stritzel
Yesterday evening, I posted on Twitter (@BuildingSTL) that the Preservation Board would See a preliminary proposal for 300 South Broadway. Today, those plans were unveiled by St. Louis Business Journal’s Brian Feldt on Twitter. The plans call for the demolition of the 6 floor St. Louis Community College Building at 300 South Broadway (Southeast Corner of Clark and Broadway). In its place will rise a new 33 floor tower consisting of...
- Ground Level Lobby
- Floors 2-8 are Parking
- Floors 9-33 are Apartments
The tower is most likely going to be marketed with views of the Stadium and the Arch. Since the posting of Board Agenda on twitter by myself, people have commented (and with good reason) questioning why an older building will come down to make way for this tower. Many people say that this can be built on the numerous vacant lots around the stadium and preserve this building. An explanation as to why this is not an option is because of owners of Parking Lots are in it to make as much money as possible, especially around the ballpark. Owners of the lots will not sell easily or, in the case of 500 South Broadway and Cupples X, those lots are owned by developers which means that plans could be in the works for either of them. When the time comes, Parking Lots will be bought out and things will be built on them, but at this time, that is not a viable option.
If the Tower is approved by the Preservation Board on December 18th, it will surely go through numerous revisions. Public hearings will most likely be held and should be encouraged if none are planned. Meanwhile, directly to the Northwest on the opposite corner, One Cardinal way is scheduled to break ground on Thursday December 14th at 9:30 A.M. This means that both tower will be competing for residents as both offer views of the Arch or the Stadium. 300 South Broadway and One Cardinal Way have a flaw that may turn residents away. The hulking City block size, Busch Stadium East Garage is an eyesore when looking down on it.
It does not look nice from the top, has a prison vibe to it when viewed from the street and has NO street level retail spaces to offer to the public. It is just something bad to have as your view out of your bedroom or living room in these two towers, especially when you are paying potentially over $1200 a month for a cheaper unit. The garage needs to go. Will it? Most likely not in the next 20 years.
The architecture firm behind this project is HDA Architects who are based in Chesterfield Missouri. They designed the recently completed 212 Project in Clayton and have co-designed the AC Hotel in Central West End. The front of this tower looks trendy and beautifully designed, however, the Northern and Southern Facades, and potentially the Eastern side (I hope not) has the 212 Tower vibe to it. That tower isn't particularly trendy looking but adds a fairly large building for Downtown Clayton, that one is 26 floors and 300 feet tall.
This tower though, as stated earlier will sit at 33 floors tall and, if that is the case, the tower could be over 337 feet tall thus making it the tallest residential building in the City, a title that will be held for a short amount of time by One-Hundred if this tower is approved and built. December 18th, we will learn more about this project and Building St. Louis will be in attendance to here the plan in full, until then, here are the known specs.
Address: 300 South Broadway
Architect: HDA Architects
Floor Count: 33
Number of Units: Unknown
Cost: $100 Million+
Tax Abatement Sought: Unknown
Project Update Page Below
Click the button below to go to the 300 South Broadway Project Update Page.
The Preservation Board document specifies that the building will not exceed 337 feet on height and will not have a all glass façade when seen from the East Side. They also do not really like the height of the tower compared to surrounding structures. The “punched windows” are also not desired. They also will not issue approval for demolition of the existing structure UNLESS a Building Permit was applied for and/or approved. The elevations are featured below.