By. Chris Stritzel
When I last designed the Building St. Louis logo, it was done for the second anniversary. In the past, the logo was simple lettering or a location around town. But in order to be ready for the future, a new logo had to be created that was better, and more colorful, than the second anniversary one. That is where our new logo comes in. With a fresh and simple look, the new logo represents our region as a whole, and not just the City of St. Louis. Let me explain the key design elements of the logo.
1. Red, Yellow, Blue and White: These colors are on the St. Louis flag. That flag symbolizes our region just as the arch does. Even though we take pride in the arch, the flag is a symbol of our region’s largest municipality. Anywhere you go in the region, you are sure to see the St. Louis flag flying on someone’s porch on featured on a t-shirt. People take pride in St. Louis, so why shouldn’t we?
2. Fleur De Lis: The symbol of St. Louis and our French heritage. It also symbolizes our rebirth as a city and region, that is why it is on our logo officially.
3. A circle in the red: This Circle represents us coming fully around from bad times to great times again. It is basically the life cycle of St. Louis. The white breaking through the red is us breaking through the barrier that was holding us back. That barrier is the Great Recession.
We can’t wait to see what is planned for future of St. Louis, and our logo is here to set our path to report on it.